Alyson Goff

  • Alyson Goff Higher Education strategist Campus strategy analytics architecture SmithGroup Denver

Alyson’s career as a Higher Education Strategist began when she was still a university student herself. “An internship exposed me to the operational component of universities, which really intrigued me,” she explains. Two master’s degrees and a couple of professional positions later, she found herself managing a campus master plan. “It was fascinating to see how all the inputs came together to develop a comprehensive plan,” she recalls. Now Alyson enjoys “bridging data with implementation” to help her higher education clients find solutions. Alsyon is also a self-professed data nerd. "I love exploring what data can uncover for us. More importantly, I’m passionate about bringing forward the people behind those numbers and helping an institution tell a story. " Alyson professes to having a curious nature and often thought she’d pursue a career as a journalist. “To this day, I still think of myself as a storyteller,” remarks Alyson. She’s also a card player—a pastime that pairs nicely with her love of craft beer.